Logo Vs. Branding: Difference Between a Logo and Branding in Custom Packaging

First impressions count, and the world of food is no exception. Product quality is only part of the equation. First, the customer is enticed to try the product. How? Through expertly devised food boxes designed with information.

Showcase your product’s edge over rival brands. A successful identity tells a visual story reflecting the product’s values and personality. GDA’s marketing and design team is driven by what makes a brand special and its journey personal. Armed with these unique selling propositions, we create a food packaging design that makes consumers sit up and take notice.

Why Branding Needs to Be Timeless but Versatile

Not all design is created equal, and understanding the difference between a logo and Branding is a vital part of the process. A logo should be strong, timeless, versatile, and easy to use with individual product ranges.

Furthermore, it should be able to represent your company years into the future. Your Branding is there to evolve with you as a business. Your Branding, however, will evolve with you, your products, and your customer’s desires.

Starting with a marketing exploration can clearly define your target market. This step optimizes time and budgets by having a clear plan for connecting your branding and packaging design. A marketing strategy then clearly identifies your target consumer and the best channels and opportunities to connect with them.

Major Difference Between a Logo and Branding

Mention the word ‘brand’; many people think of a logo. While the logo is a crucial brand element and often its visual representation, it is only part of the brand identity. Branding shapes customers’ perception of a company or product. It answers the questions: how do you want your customers to feel about you, and what should their experience of your brand be?

Branding embraces company, service, and product goals and core USPs.

Visually, it is expressed through a logo, colors, typography, imagery, what you say and how you say dialog, and the quality of materials (and packaging in the case of food). To be successful, it should inspire trust in the company, provide the consumer with a memorable experience, encourage repeat business and ideally make them want to share it with everyone that will listen. Good box packaging design is part of your brand identity. Let the experienced team at WeCustomBoxes help you create a unified vision for your product.

How Can Custom Packaging Design Pop Off the Shelf?

Imagery is powerful, especially on any product. Get your customer’s attention with a compelling, irresistible image. Messaging needs to speak directly to the target market. Color should reflect the development and evolve the right emotions. For example, fresh, vibrant colors match well with nutritious food products. Purple and black suggest luxury and indulgence.

Clarity is everything. Customers are often short on time and big on choice for custom boxes. Help make their decision easy with clear graphics, practical messaging, and a carefully chosen color scheme. If a customer is dying to try what’s inside the packaging, the food box design has worked its magic. And remember, attractive, professional packaging will appeal to customers and any retailers considering stocking the product.

Considerations when Choosing a Product Branding Designer

1. Requirement for Company

In this regard, next to yours at the briefing time, competitors’ product images are also a significant input to the briefing process. As you can see, your designer must ask for all this information to ensure they can create an incredible design that will make your products fly off the shelves.

2. Body of Work

On the website of a product branding designer, you should be able to see their portfolio of work which shows their previous work. There are various factors to consider, including:

  • Quality of portfolios
  • Industrial Experience
  • Cohesive designs that work across many mediums
  • Cohesive methods that work across a range of products (as appropriate) – not just a single one
  • Case studies

3. Access to A Skills

Choosing a product branding designer with access to a variety of skill sets is essential not only for design but also in terms of web design and web development. Illustrators, copywriters, and graphic designers, all under one roof, are ideal.

4. Copyright and Ownership of Files

Once your design has been completed, you should always confirm that you will own the copyright to the design once it has been completed.

5. File Format

The best way to ensure that you get your files in various formats that you can use in the future is to make sure that they are JPEG, PNG, PDF, and VECTOR formats.

Bottom Line

A good logo and package are vital for companies as it facilitates the buying process efficiently. Branding aims to help companies build trust among their customers, thereby creating long-term relationships with them. Branding is a method of distinguishing a product from its competitors on the market and making it distinctive and unique.

Also, packaging has a significant role to play in determining the success of the product, as it aids in attracting customers and motivating them to purchase it. As a result of giving customers information about the brand, it helps in drawing the attention of the customers. Therefore, marketers must maintain brand loyalty and develop long-term relationships with their customers by focusing on these two aspects to keep them loyal to their brands.

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